Oasis Intelligence finds a spike in Mamas sparking up

10% of Americans have turned to cannabis to care for themselves during the shelter-in-place order. Though everyone has experienced some change, researchers have recorded a fascinating impact on mothers. 

A national survey representing the U.S. population* found a higher percentage of parents consumed cannabis in the last month compared to non-parents, with moms reaching for cannabis at nearly double the rate of other groups. Reported in previous studies** to make parents feel more ‘hopeful,’ cannabis is most commonly used for anxiety + stress relief (40%), sleep issue treatment (30%), and depression relief (28%). 

Data analyzed by Oasis Intelligence shows cannabis use has been self-reported for coping + care by: 

  • 14% of  parents with kids at home, compared to 8% of those without kids at home
  • 16% of moms, compared to 11% of fathers
  • 7% of men without children, the lowest usage rate of all groups

Co-founded by expert analyst Laura Albers, Oasis Intelligence provides human-centered insights for the diverse global cannabis + hemp market. The recent data shows a distinct change from pre-existing trends, when usage was typically higher among men than women. 

Now, as mothers stretch to fill the roles of caregiver, in-house educator, and remote/essential workers, cannabis consumption is rising. In a time of unprecedented global uncertainty, we’re watching closely as the country carefully turns to cannabis.  

“Women are generally on the receiving end of more usage-shaming than men, and what we are seeing today is women, and more specifically moms, engaging in more self-care with cannabis during this quarantine time." 

— Laura Albers

Laura Albers, a friend + collaborator of TFP, is at the helm of Cannaboss Circle— a womxn’s organization that supports the collective advancement of female industry leadership. 

Rebecca Kershberg and Laura Albers at the DoubleBlind Mag launch party

Photo by Ashley Carucci at the DoubleBlind Magazine launch party. 

* RedSky Strategy and Oasis Intelligence. COVID-19 study. 720 adults surveyed from 3.30 - 4.16. ** Oasis Cannabis and Hemp Tracking Study. 20,000 cannabis + hemp users/prospective users. 

 https://www.oasisintelligence.com/news/parents-especially-moms-turning-to-cannabis-at-higher-rates-during-covid-19-pandemic

header image via: https://theherblifestyle.com/

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